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Aabstract

Research Article

Communication Strategies of Programa Geracao Biz in Nampula and Maputo

Lurdes da Balbina Vidigal Rodrigues da Silva

Correspondence Address :

Lurdes da Balbina Vidigal Rodrigues da Silva
Department of Linguistics and Literature
Faculty of Arts and Social Sciences
Eduardo Mondlane University
Mozambique
Email: luro_rodrigues@yahoo.com.br

Received on: November 01, 2018, Accepted on: November 08, 2018, Published on: November 16, 2018

Citation: Lurdes da Balbina Vidigal Rodrigues da Silva (2018). Communication Strategies of Programa Geracao Biz in Nampula and Maputo

Copyright: 2018 Lurdes da Balbina Vidigal Rodrigues da Silva. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

Abstract

Background: Studies show that Mozambican adolescent sexual and reproductive health (SRH) risks such as early marriage, early pregnancy and STI/HIV and AIDS remain unsolved, despite the implementation of the Programa Geracao Biz (PGB) countrywide.
The PGB is an adolescent SRH programme implemented by the Mozambican Government in 1999 to solve adolescent SRH issues. This programme uses peer educators, called activistas in Portuguese, to transmit SRH messages to their peers across the country.
Studies point to a lack of research and analysis of health campaign communication strategies. Therefore, this study seeks to examine if the continuing adolescent SRH risks are related to the programme communication strategies.
Objective: examine the communication strategies used by the PGB peer educators to transmit SRH messages to adolescents in Nampula and Maputo provinces.
Methods: non-participant observation, in-depth interviews, focus group discussions and document analysis. Research questions were based on the McGuire Communication/Persuasion Model, and data analysed thematically using Nvivo Pro11.
Results: interpersonal methods are used to deliver preventive messages. PGB communication strategies do not use theory and depend upon peer educators and their trainers personal experiences. Sociocultural and evidential approaches are often ignored.

Conclusion: The communication strategies of the PGB need to use theory, sociocultural and evidential approaches in order to improve its efficacy.

Keywords: Adolescents, Peer educators, Sexual and reproductive health, Programa Geracao Biz

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Aabstract

Communication Strategies of Programa Geracao Biz in Nampula and Maputo

Abstract

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