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Open Access Journal of Public Health (ISI Indexed)


Research Article

Association of Sina-microblog Use with Knowledge, Attitude and Practices Towards COVID-19 Control in China

Cheng Cheng*, Rita Espanha

Correspondence Address :

School of Sociology and Public Policy
University Institute of Lisbon

Received on: May 26, 2021, Accepted on: June 08, 2021, Published on: June 14, 2021

Citation: Cheng Cheng, Rita Espanha (2021). Association of Sina-microblog Use with Knowledge, Attitude and Practices Towards COVID-19 Control in China

Copyright: © 2021 Cheng Cheng, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

  • Abstract


Aim: During the ongoing wave of the COVID-19 pandemic, there is a recognized need for utilizing mobile social media to facilitate the dissemination of information and to promote public engagement in controlling COVID-19. This paper seeks to explore the relationships between the frequency of use of Sina-microblog, satisfaction with this use, COVID-19- related knowledge, health attitudes and the uptake of precautionary measures.
Subject and Methods: An online survey provided quantitative data from 296 participants. The approach of partial least squares structural equation modeling (PLS-SEM) was chosen, using SMART PLS 3.3.
Results: Satisfaction with Sina-microblog use has a positive effect on frequency of use (β=0.641, P<0.01), knowledge enhancement (β=0.487, P<0.01), health attitudes (β=0.366, P<0.01) and ultimate practice regarding the control of COVID-19 (β=0.322, P<0.01). This research confirms that knowledge enhancement can contribute to better health outcomes (β=0.672, P<0.01) and correct health attitude is positively associated with the uptake of COVID-19-related precautions (β=0.597, P<0.01).
Conclusion: In general, the findings presented in this paper add to our understanding of the necessity of improving satisfaction with social media use in the context of COVID-19.
Keywords: Sina-microblog use, KAPs model, Health communication, COVID-19 pandemic, Public health